For learning and development practitioners

Your expertise stays at the center. We help you move it forward.

The Lab™ takes your project through the entire design process, with the thinking of a seasoned learning professional built in. It challenges your assumptions and coaches you at every step, so what you design actually delivers results.

Open The Lab See what $39/month includes
One workspace• Projects, not files• Every new capability included
Kip, your field guide
Kip, your field guide
You bring the expertise. We give you leverage.

One request, carried through The Lab™ from the first ask to the evidence.

What it helps with

Start where the work is stuck. Connect more when it helps.

Three areas of work that overlap in real projects. Pick up whichever one fits today. Nothing here has to happen in order.

Do the project workIn The Lab™, a web workspace for members

Move the project forward.

Use one capability for the problem in front of you, or connect them across a whole project. You decide; the workspace keeps the reasoning in one place.

  1. 🎯Challenge the requestTest the assumptions inside a request and decide what kind of work it needs.
  2. 🔎Investigate the problemSeparate evidence from assumption and build a defensible recommendation.
  3. 🛠️Design the responseTurn an understood need into the right learning or performance response.
  4. 📊Measure what changedPlan the evidence and decide what can credibly be claimed.

See the work, not just the tools

Got a course request and a pile of content?

Follow a fictional 74-slide SME deck from the original request to a scoped recommendation you could take into the stakeholder meeting. It uses the same moves The Lab™ supports: challenge, investigate, recommend.

What arrived

“Make all of this a course.”

A product deck, a Friday deadline, and an assumption that more content will fix the problem.

What left

A scope you can explain.

The finished brief, free to read and download.

  • Proposed scope
    What to keep, cut, or move out of the course.
  • Missing evidence
    What still needs checking before anyone builds.
  • Realistic constraints
    Deadline, audience, and format limits, stated plainly.
  • Decision request
    The specific call the stakeholder needs to make.
Follow the walkthrough View the finished brief

Scripted teaching example. Not a customer result or a recorded AI session.

Access and pricing

Know what you get before you click.

Software is the workspace. Learning builds your practice. Resources solve one focused task. Expert support is for when you want a second set of experienced eyes.

Compare membership plans

When you have ten minutes

Watch, play, or compare notes with peers.

Free and optional. A good way to get a feel for how the Lab thinks.

AC“I’m a Visual Learner.” What Should a Designer Do With That? PerspectiveLearning styles, learner preferences, and the evidence that should shape adult learning. 🕹️Course Catastrophe Arcade gameBuild the worst course ever, then read the debrief. Three minutes, no sign-up. ▶️Episode 009 YouTubeIs ADDIE the problem, or is your plan too rigid? 💬Professional CommunityDiscuss a difficult decision with other practitioners. 📚LRI Reading RoomBooks and practitioner recaps worth applying. +Open the interactive experiments

Your next step

You bring the expertise. We give you leverage.

Start with one capability on a live project. Connect more of the work when it earns its place.

Open The Lab™ Compare plans and pricing