Episode 001 · Learner context

Your learners are bringing baggage. Design for it.

Learners bring anxiety, past experiences, distractions, and life outside work. In my first episode, I use my own experience with anxiety to ask what changes when we design for the person who actually shows up.

Take it back to the work

Three ideas to carry with you.

  1. People do not start at zero.

    The same activity can feel very different to someone who is confident, worried, distracted, or expecting to fail.

  2. The same lesson meets different people.

    My years teaching showed me how different groups could respond to the same lesson. Workplace learners bring their own circumstances, too.

  3. Learning needs more than one event.

    Reminders, practice, feedback, and help during the work give people support beyond completing a course.

Episode notes

The learner on the plan and the person in the room.

It is easy to plan for someone with enough time, a quiet space, and the confidence to ask questions. Real people bring their own history into the experience. Some are trying to understand the task while also working out whether it is safe to get something wrong.

My own experience with anxiety is the starting point for Episode 001. The wider design question is how much we assume about the people we design for, and what we could make clearer before they ever reach the first question.

When I taught, the same lesson could land completely differently with two classes. That experience carries into workplace learning: completion tells us someone moved through the course, but leaves questions about what they can remember and use later.

Make the next step easier to understand.

Tell people what they will do, what counts as practice, and what gets recorded. Where the task allows it, offer private rehearsal and another attempt. Write feedback that explains the decision rather than leaving someone with a red mark and no useful next move.

Follow the idea beyond the course.

A clear activity cannot compensate for every condition surrounding it. Consider the time people have, interruptions in the work, manager expectations, and whether support is available when they need to use what they learned.

These notes develop the episode’s theme into practical design suggestions. The companion essay takes that work further with a learner-context review.

Design for the Learner Who Actually Shows Up

Try it in your work

Review the first five minutes.

Pick one learning experience you are building. Walk through its opening from the perspective of someone who is unsure what will happen.

  • Can they tell what they need to do and why?
  • Do they know which attempts are practice and which are assessed?
  • Can they pause, return, or find help?
  • What happens after their first mistake?
  • Does the time pressure come from the real task or from the design?

Choose one point of uncertainty to remove. Ask an intended learner to try the revised opening and explain what they expect to happen next.

Use the full learner-context review

The full conversation

Episode 001 transcript.

From YouTube’s automatic English captions. Wording may include transcription errors. The timestamps open the corresponding moment on YouTube.

Read the full transcript · 6 minutes 31 seconds

0:02 I've put off doing this for a while, like a while. And it's not because I don't have anything to talk about. If you know me at all, you know that's definitely not the problem. It's because I have anxiety. And sitting in front of a camera knowing somebody is eventually going to watch this is not exactly my idea of a relaxing Saturday morning. I've recorded things before and I remember watching myself afterward and thinking, why am I sitting like that?

0:34 Why do I sound like that? What am I doing with my hands? Suddenly, I'm not listening to anything I'm actually saying. I'm analyzing the weird guy on the screen. And yes, I know the weird guy is me. So, I found plenty of reasons not to do this. I need a better camera. I need better lighting. I need to figure out the background. I should probably lose some weight. Maybe I need a better microphone. Maybe I should practice more first. There's always another reason.

1:06 But here's the thing. I actually really like talking about this stuff. I've spent most of my career thinking about learning, building things, experimenting with ideas, and trying to figure out why some learning experiences work and others just don't. So eventually I had to stop waiting until I felt completely comfortable because I'm probably never going to feel completely comfortable. And weirdly enough, that got me thinking about something we don't talk about

1:36 enough when we design learning. We spend a ridiculous amount of time thinking about what we're going to give the learner. the content, the activity, the video, the scenario, the assessment, the job aid, all the stuff we're putting into the experience, but we don't spend nearly enough time thinking about what the learner is bringing into it because nobody showed up empty-handed. I'm sitting here right now carrying

2:06 anxiety about being on camera. Someone else might walk into a training session after getting into an argument with their spouse that morning. Someone might be worried about their kid. Someone might have a manager they can't stand. Maybe they're completely overwhelmed at work. Maybe they don't or they haven't slept. Maybe they're sitting there thinking, "I have 14 things I need to get done today and um somebody is making

2:36 me take this course." And then we show up and say, "Welcome to your exciting learning journey." Come on. They're not a blank slate. They're a person. And I think sometimes designing learning as though we're getting this perfectly attentive human being who's just sitting there waiting for us to teach them something. That's not how people work. I learned that years ago when I was teaching. You could teach the exact same lesson to

3:08 two classes and get completely different results. same teacher, same lesson, same activity, sometimes even the same day, and one class is completely into it, and the other one disaster because you're not really teaching a class. You're teaching a room full of individual people who all walk through the door carrying something different. Corporate learning isn't any different. We just got better at pretending it is.

3:39 We put people into an LMS. We sign them a course. They click through it. They pass the quiz. And then we say, "Great, learning accomplished." But what if the person wasn't really there mentally? What if they understood it on Tuesday but couldn't remember it when they actually needed it 3 weeks later? What if they understood the concept but had to absolutely or had absolutely no idea about how to use it in their job?

4:11 That's one of the reasons I've become pretty obsessed with the idea that learning shouldn't be treated as a single event because people don't work that way. We need reminders. We need practice. We need help when we're actually doing the thing. Sometimes we need somebody to explain it differently. Sometimes we need to screw it up once or twice or if you're me possibly 17 times. That's learning. And I think the more we

4:43 understand the human being on the other side of the experience, the better our designs become. Not because we're making everything easier. And not because every learning experience needs to turn into therapy. That's not what I'm saying. I'm saying context matters, the learner's environment matters, timing matters, what happened before the learning matters, and what happens after it matters even more. That's the stuff I'm

5:15 interested in exploring here. Not just how do we build a better course, there are already a million videos about that. I want to talk about the bigger questions. Why are we building the course in the first place? What problem are we actually trying to solve? What does somebody need in the moment they're doing the work? And sometimes, do we even need training at all? That's probably going to get me into trouble eventually, which should be fun. But for

5:47 now, I'm going to consider this a win because I've been putting off sitting in front of this camera for a long time. and I finally did it. So, if you're someone who designs learning, builds training, works with SMEES, fights with an LMS, experiments with AI, or occasionally stares at a learning request and thinks there has to be a better way to do this. That's what we're

6:17 going to talk about here. I'll see you on the next one.